Components of Product Quality Management

Components of Product Quality Management – A Complete Guide

Do you want to know how the components of product quality management can improve performance? You are at the right place.

The quality of the product is the identity of the company. That is why it is vital to maintain the best quality to retain customer’s trust.

Quality management is an integral part of the product life cycle which is implemented at every phase. However, to ensure quality and performance, you need to consider proper tools, techniques, components, and principles throughout the process.

In this article, we have provided you with every bit of information you need to know to maintain the quality of the product. Moreover, you will also get to know the benefits and principles of quality management.

What is product quality management?

Product quality is the set of features, tools, and techniques to determine the space of a product to meet customers’ expectations.

However, it is also called the ability to fulfil customer’s requirements. Moreover, PMQ enables organizations to manage and maintain the data related to product quality.

It is crucial to maintain the quality of the product that is delivering to customers because your product represents your organization. Moreover, it tells about the capability of an organization to meet the needs of customers.

However, components of product quality management play a significant role in the performance and in achieving agreed criteria.

Components of product quality management

The quality management team ensures that the quality of the product is consistent well as it meets the standard. Here are four components of quality that determine the quality of a product. Having a thorough knowledge of features can help you as a quality manager.

Let’s check 4 components of product quality management such as:

  1. Quality Assurance
  2. Quality Planning
  3. Quality Improvement
  4. Quality Control

Let’s talk about all these in step by step process.

Quality Assurance

It is a systematic and planned action to offer sufficient reliability to meet specific standards. Moreover, it is a complete systematic plan to ensure the quality of products produced by the organization.

It is not a plan but control to check that the right things are made with the correct criteria. However, it is an effective tool in the hands of quality managers to overcome the risks.

Quality assurance revolves around the planning and documenting of the process, which assures the quality, includes inspection, test plan, and quality plan.

Moreover, it is a system for performance evaluation, service, and product quality to the customer’s standards and requirements. Here are four overall objectives of quality assurance.

  1. It gives assurance the process is moving according to plan
  2. Measures efficiency of the agreed process
  3. Identify the areas where there is space for improvement.
  4. Capture lesson learned

Quality assurance covers the entire lifecycle of the product instead of a particular phase. Moreover, it makes sure that the other part of the lifecycle is performing adequately and the process is moving while following agreed standards.

This component of product quality management includes pre-planned regular reviews to ensure that the work is being carried out according to the defined procedure. However, it provides confidence to executives that the product will meet the standard and requirements of customers.

Quality Planning

Quality planning is the process of identifying the quality standards regarding a product and determining the procedure and techniques to meet them. Moreover, it determines the process and methods to fulfil product quality requirements. 

Quality planning helps the organization to schedule the task to fulfil the needs of the customer. Moreover, it enables the organization to set quality goals with customers, check and control the quality throughout the process.

It includes structures and techniques used to incorporate quality measures to fulfil customer’s requirements.

However, the customer is disappointed when he feels significant gaps in quality which are a compound result of small gaps.

These gaps can occur because of a lack of understanding of customers’ needs. Moreover, it can also happen when the manufacturer fails to understand the target audience or maybe because of overconfidence about their professionalism.

Many other gaps can reduce quality, including the process, design, and operation gaps. Process gap occurs when the product physically fails to compliment the design.

On the other hand, the operational gap is about deficiency in delivering the product. However, the design gap occurs because of the technical failure of the product.

It is one of the components of product quality management which provides all methods, tools, and techniques to bridge these gaps.

Basic steps of product quality management include establishing the project, customer identification, understanding customers’ needs, product development, development process, and implementation of developed strategy and control during the production.

Quality Improvement

It is one of the essential components of product quality management, which plans the action to improve the reliability and quality of the product.

The basic concept of quality improvement is that product underlay unchanged produces the same result and gradually loses its importance.

Quality improvement is a systematic, formal approach to analyzing practice performance and efforts to improve the performance. To achieve better performance, it is mandatory to change the system in ways to produce better results.

There are many methods and models available to improve the quality, but it is essential to choose the model according to the nature of the product. Moreover, only suitable models can help in enhancing the performance.

Quality Control

Quality control is one of the fundamental components of product quality management. It is a continuous effort to uphold the quality and integrity of the product.

Moreover, quality controls consist of inspection, testing, and quality measurement verifies that the outcome is expected and meets the quality standards. 

Quality control is the activities and techniques used to maintain the quality of a product. Moreover, it ensures that the outcome is expected.

It gives importance to the testing of products to recognize defects and opportunities for improvement.

It includes the tools and techniques to find and eliminate the cause of gaps, so customers’ requirements are continuously met to maintain trust. However, the quality control methods varied and should be determined according to the nature of the product.

Quality control is the last component of PMQ used mainly at the end of a product before launching in the market. It ensures that the product is successfully created to live up to the expectation of consumers. 

Principles of Quality Management

With components of quality management, you need to focus on principles to make your product outstanding. Here are some principles of quality management that the international standards of quality management adopt. They help you make the product best out of it. So let’s move to it.

There are 5 main principles of quality management such as:

  1. Engagement of people
  2. Customer Focus
  3. Leadership
  4. Process Approach
  5. Relationship management

Time to discuss these points in detail.

Engagement of People

Staff engagement is a fundamental principle. You need to motivate your staff to keep learning new skills and create and deliver values as part-time, full-time, or in-house employees. Moreover, this principle includes empowering and involving employees in recognizing their achievements and making decisions. When employees are fully involved, they feel empowered and accountable for their actions.

Customer Focus

This principle should be top of the list. While creating a product, it is essential to consider customer demand, need, and requirement. Moreover, when an organization understands current and future requirements and fulfils them, it makes customers satisfied. Furthermore, it increases the customer retention rate.


A good leader plays a significant role in a company’s success. Moreover, a good leader makes unity at the workplace and shareholders and makes them stand on the platform. The motivational and understanding environment of the company encourages the team to recognize their potential and give their 100% entirely.

Furthermore, leaders should involve employees in setting business objectives. It motivates them to improve their loyalty and productivity. 

Process Approach

The organization’s performance is essential when it comes to the process approach. This principle emphasizes effectiveness and efficiency in the organizational process. Moreover, the process approach elicits the importance of an exemplary method that results in improved quality, output, input, and waste. Furthermore, it also reduces the cost.

Relationship Management

Relationship management is about creating a mutually beneficial relationship between supplier and retailer. Above all, different interested parties impact a company’s performance. However, a company should try to maintain a healthy relationship between supplier and company to optimize its performance.

Benefits of Quality Management

You have learned about the principles and components of product quality management, but are you still confused about how it benefits you? Here we have explained some key benefits of quality management. Let’s check them out.

  • It enables the organization to achieve greater consistency in tasks and activities involved in its performance and quality.
  • Quality management product helps increase efficiency in the process, improves time use, and reduces wastage.
  • With improved quality, it improves customer satisfaction and the rate of customer retention.
  • It helps the business to get hype rapidly and explore new markets.
  • Product quality management constantly makes the business improve its process, system, and techniques.
  • It helps the organization to integrate customers quickly as well as improves the business growth seamlessly.

These are some key benefits that you can feel by using product quality management tools and features to boost your business.


The role of product quality management is as important as product design. However, the design may bear any gap, but gaps in the quality and performance of the product are uncompromisable.

To sum up, we would suggest you focus on the components of product quality management to improve performance to achieve the goal. Moreover, you can develop a product that can live up to the customer’s expectations by considering these components.

Similar Posts