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Are you interested in becoming a product manager but cannot decide which role suits you best? So don’t worry; we are here to help you.
Here is the ultimate product manager guide where you get all that you need to know about the different types of product managers and their roles and duties to help you decide better.
So, let’s embark on the journey!
We define a product manager as one who determines the customer requirement and larger business goals that a feature or product will satisfy, articulate what success is for the product, and improve teamwork to execute that imagination into reality.
A product manager is accountable for product execution and planning, all along a product lifecycle, including prioritizing products and gathering customer requirement information.
Also, clarify the vision of the product, and getting involved in the engineering, marketing, sales, and support to make sure the customer is satisfied and the revenue is secure.
Responsibility and duties depend upon the size and range of the company.
In large companies, for example, a product manager is inserted inside the team of specialists.
Marketers, analysts, and researchers help assemble input while designers and developers manage execution, test prototypes, find bugs and draw up designs.
On the other side, a product manager at a smaller company devotes less time pursuing everyone to get an agreement, but the extra time in executing a hands-on task that occurs with explaining a vision.
Generally, a good product manager spends their time on a couple of tasks.
Product managers are of many different types. Just the subject of product management is so vast that there is no one right definition of this concept.
Even the different product managers can be classified into so many different groups depending upon their specializations and skills.
Here are the different types of product managers you need to know about if you plan to take on the profession.
While defining the different types of product managers, technical product management might be the most important one.
Technical Product Manager is the one answerable for the success of a product. They can work multi-functionally by building the team and supporting it in marketing and selling.
In contrast to a Traditional Product Manager, a technical Product Manager is one with design and advanced engineering skills.
A technical product manager has strong technical circumstances that commonly concentrate on more technical characteristics of a product.
A Technical Product Manager works more nearly with the engineering team than the sales, marketing, and business teams of a company.
In a technical product management role, an engineering or development background is practically always required.
A technical product manager almost always starts as a developer. And not just a developer at that, but one of the best ones out there.
Being a developer, they have learned what can be sold quick and easy and what needs to be developed and invested in more. Hence, they possess product manager’s abilities even before becoming a product manager.
Therefore a technical product manager is incredibly important for every team in the product department.
They may lack marketing aptitude and strategic insights, but they prove themselves with their capability to develop strong bonds with other developers, hence maximizing the team’s output.
These Products managers are pretty good at solving engineering problems. So, they can work as an engineering product manager as well, rather than a product manager.
Therefore, these products managers are of immense importance because
A Design Product Manager controls and synchronizes the production of a new product and upgrades the existing products. The design product manager generally controls the professionals and subordinate managers.
Design Product management is the main element in an effective business of making experimental products.
A product designer is the one who is accountable for the user trial of the product, basically taking a path on business targets and goals.
A product designer can refer to a customer experience architect, interaction designer, user experience designer, information architect, or user interface that depends on the size, type of organization, and the specific person’s field of expertise and diversity.
The design Product Manager plays an important role during the main steps of development.
Therefore, companies always profit from product designers. During the first phase of designing, they can transform a product goal into a practical user experience.
As the product expands and includes more attributes and capabilities, they make sure that their user experience is innate and lessens their workload.
Once a product is mature, they can help refine the user experience, make the product more efficient to improve page load speeds, etc.
Some companies view design product managers as a luxury which might hamper person recruitment. On the other hand, some companies may hire a design product manager even before hiring any other manager.
Some companies can see design product managers as a luxury because product design can also easily be availed by outside agencies and consultants.
The product manager’s responsibilities include identifying and clarifying the product features, creating print or digital drawings, and designing completely functional products.
To gain success as a design product manager, one must be an expert in areas of color and shape and be capable of transforming needs into actual product features.
This type of product manager fulfils the task of delivering a finished product to the market that fulfils that market’s requirements and shows a possible business opportunity.
The main role of this product managing type is to ensure that the company’s product follows the company’s overall strategy and helps the company move towards its goal.
The business Product Manager is the one who works more on a business side of a product management scale, in tasks that required less technical abyss. Business Product Manager works for a large organization to assemble products for others occupations.
The Data product manager looks after the full wheel of life of how the data is used inside a company. They work as a data specialist inside a company and build a strong scenario or instruction in data science.
Data product management involves developing products that provide data to improve the functionality of the whole development process.
Data-driven products are produced to support data as a part of their principal functionality, usually via machine learning and algorithm technology.
Data products management is defined as arranging, collecting, sharing, and storing data within a company. A data products manager is similar to a product manager, but he is more focused on data products management.
A data product manager’s roles are also similar to other product management roles as it is directed towards developing the best product for the user/customer.
This is what the main focus of a data product manager is. As data is mostly the focus in decision-making in meeting nowadays, they get recognized in many teams as time goes by.
This type of product manager is similar to a Technical Product Manager. And there are many things common between these two categories.
The analytic Product Manager is mostly the most knowledgeable product manager regarding their product performance and other company products.
They are not only skilful at Python, Multivariate testing, or SQL, but they also acknowledge the importance of their suggestions to affect business decisions.
Just like a technical Product Manager has been a developer before, an analytical product manager has been an analyst working in the data science team before transferring to products.
Growth product Managers love arranging data and boost their strategies. Contrast with regular Product Managers, and Growth product managers are concentrated on developing the organization by getting short-term business targets and driving profit.
Growth product Managers are required to be well-built at sales, marketing, research, and user psychology. They have to know why a user wants a product, stopping them from asking others to try the product or getting value.
The growth product manager is recognized as one of the most important in a company that has adopted a product-based growth approach.
This usually means ruling with a product employing a free examination and using no-touch sales as a part of their go-to-marketing plan.
The growth product manager is accountable for guiding experimentation besides data-driven decision-making in a company to helps product level up.
A marketing product manager has a basic knowledge of end customers. They recognize their plan, their inspirations, and their personals preferences.
Usually, Marketing product managers have experience in advertising or other marketing zones. Hence, it’s evident to the Marketing product manager that will sell a product suitable for most users.
They are aware of the strength of marketing and how it can make a product’s weaknesses its strengths.
The marketing Product Manager is a necessary member of a product team all over the establishment cycle, as the latest product is introduced to the market.
They will ease us with pricing, targeting, and positioning with techniques that no other type of product manager can.
A visionary product manager (VPM) is a unique type of product manager. They have a basic knowledge of their customers, their company, and their potential customers and market. Many Visionary product managers were or are the organizers of startups.
Alternative of three months, they consider the three-year schedules. They aren’t only concentrated on a product release, but how it affects their organization.
Product management is a job somewhere in between business leadership and technology. It ensures that new products or features are a profit for both the organization and the customers.
For the people who have a passion for creating amazing experiences for users, strategic thinking, and teamwork, product management may be THE right carrier for them.
If you think you have the attributes of a good product manager, and after knowing the different types of product managers, you know which dir