Product Development vs Product Management

Product Development vs Product Management

Are you confused between product development and product management? Are our product management and product development the same or not? The answer is no; it is not.

They are like a cup and teapot because both have different sets of definitions and distinct functions but are incomplete without each other.

Product development vs product management always creates turmoil if both teams have the same function.

When it comes to meeting users’ needs, both are equally important but, some people blur the fine line between them.

The product management team works as a visionary, like what will happen when we reach up there.

 On the other hand, product development teams analyze and work to reach up there. 

What is Product Management?

The main role of product management is to bring products to the life that customers will buy.

Product managers implement the ideas of the product management team.

 Product Development vs Product Management is a common question asked by people, like are they work the same.

A product manager position and pitch new ideas and feature development. By conducting research, PM adds the market requirement that must be adapted to rank the product.

They work with engineers and design teams to bring the product to life. The team combines that information with broad market trends to determine how the product should function.

Product management writes the requirements of the product and works with product development to set the vision, guidelines, and priorities for the team. 

They also make sure that every product stands out for the needs of the customers.

By testing the product via various experiments, PM makes sure that it has no drawbacks and gives better results than before.

The role of product manager varies day to day and business to business. However, the role of all managers revolves around certain universal tasks that are essential for further development.

Product management has few key points such as:

  • Deep research
  • Organize roadmaps, product need and define success
  • Test & launch
  • Analyse and product result

Deep research

A primary focus of the PM is the end-user of their product. However, most product managers spend time analyzing and conducting user research and market research, either in collaboration with dedicated research terms or on their own. Research is always conducted according to the need of size of the organization

Product managers must focus on the user’s feedback and market demand. Prioritize them to be a part of the discussion with the company. Customer feedback is crucial for further development and to the success of a new product.

Organize roadmaps, product needs, and success

After conducting research, PM’s Idea and strategy determine the product roadmap for the organization.

It most importantly defines the workflow for when and how each attribute or product will launch.

While working with project management teams, every new product build gets segmented up into various incremental steps.

The team will follow these steps over a specific period based on available resourcing and are mostly broken up by a quarter.

Test and launch

After completing the production process, PM conducts the testing of the new feature and often does so by setting up experiments on models. Sometimes big plans break up into smaller phases.

The product manager must measure the success or shortfall of each phase and work with engineers to discuss any issues that arise during testing.

Analyze and Present Results

When a new product is out in the market in front of real customers or users, the product manager is typically responsible for facing the successes or shortfalls of the product to business leadership.

They use several different analytics tools and reports to make sure that the product meets the expectations and demands set at the research phase.

What is Product Development?

The product development team brings the product to life under the order and suggestion of product management.

This team includes experts with depth knowledge and background in software development, design, or engineering. 

Product development is not a task of a single individual. It is a team sport. It includes architects, multiple software developers with multiple skillsets, modeling, testing, or a Q/A team.

Among four teams like product management, program management, product marketing, and product development, this is the most complex in terms of team dynamic and the methodologies used for development.

With the complexities present within today’s technologies, the product development process can be incredibly complex or easy at the same point compared to the past.

Nowadays, product development is more complex because it is challenged even further. They must make sure that the product can operate effectively and firmly in the Cloud, which is not easy.

Professional product development teams always have a broad vision in mind. Although they are building the product for today, the foundations and framework must be designed that way to fulfill tomorrow’s requirements as effectively as possible.

 Product development is not a one-step task. It is divided into different phases according to their function

Product development has few key points such as:

  • Idea generation
  • Screening
  • Concept Development
  • Product Development
  • Commercialization & deployment

Idea Generation

This is the very first stage. Here a business struggle with pitching ideas related to a new product.

Some of the origins of ideas of new products include journals, business customers, competitors, newspapers, journals, employees, and suppliers.

Small businesses or entrepreneurs may be limited when it comes to technical research-based idea generation methods. This stage is very important as it stands as the foundation for all the coming phases.

The ideas generated in this phase will guide the overall process of product development. 


The ideas generated in the previous phase have to go through a screening process to filter out the operational ones.

The business looks out for opinions and suggestions from workers, customers, and other businesses to avoid wasting time on costly unfeasible ideas.

External industry factors that affect small businesses, such as competition, legislation, and changes in technology, impact the company’s decision criteria.

Latterly in the screening phase, the company remains with only a few viable ideas from the heap generated in the first phase.

Development of concept

The company researches to figure out the potential costs, income, and profits from the product.

The business also undertakes a SWOT analysis to determine the strengths, fallouts, opportunities, and hurdles existing in the market.

The designed market strategy is to identify the product’s target group, which facilitates the cleavage of the product’s market. Market division is crucial as it authorizes the firm to identify its niche.

Product Development

Product development requires the actual design and manufacture of the product. Development begins with the manufacture of an original that eases market testing.

Based upon the results of the test, the business owner finally decides on whether to conduct large-scale production or not.

Commercialization and deployment

Positive results in the development stage lead up to large-scale production. Here, the business launches its first model campaign for the new product.

The market research undertaken during the conception phase impacts the timing and location of the product launch.

The intersection of product development vs. product management 

The product managers are preliminary functions that smoothly move to the development team.

The whole process of product design and improvements can be managed within a staunch product management system, and the initial output is a product roadmap.

The short-term and long-term vision of where a company stands is determined via its products, features, and solutions.

The roadmap moves smoothly into the development process, setting up the basis for the development team’s work.

These projects and feature ideas are then segmented into technical tasks. Product development tools also help the development team manage these tasks as they move into production. 

That is how the process works in the world. Problems come up when product and development teams use a similar tool to manage their separate processes. 

Product development vs product management

Product management is the visionary. They are the ones who think how great it will be when we will be able to make it there and discover all the things necessary to make it an amusing experience.

On the other hand, the development team thinks about getting there and focuses on getting everything done.

 So to summarize, the product manager is the one who conducts research and plans the roadmap to follow to reach the destination.

They decide what changes are necessary and how the gaps should be covered. On the other hand, the product development teams are the followers. 

They follow the instructions of the management team and bring the product to life with all-new features. The management team can also change the plan during the development period.


In the game of project development vs project management, both stay in the same position. Product managers are planners and instructors who live at the fine line of technology and business leaders.

They play a vital role in ensuring that new features are a success for both their business and their customers.

A project management team building block is their teamwork, strategic thinking, and creating incredible experiences for people.

Product developers are followers to make a dream come true. So it is not incorrect that both have an equal hand in success and failure.

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